Digital Media’s Role in Addressing Gender Inequality in Jega Local Government Area, Kebbi State

Digital Media’s Role in Addressing Gender Inequality in Jega Local Government Area, Kebbi State

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Chapter One: Introduction

1.1 Background of the Study
Gender inequality remains a persistent issue in many parts of Nigeria, limiting women's access to education, economic resources, and leadership opportunities. Digital media has emerged as a powerful tool for addressing such disparities by raising awareness, advocating for gender equity, and empowering marginalized groups. Platforms like Facebook, Instagram, and YouTube enable individuals and organizations to highlight issues of inequality, share success stories, and mobilize support for gender-focused initiatives. In Jega Local Government Area, Kebbi State, digital media can play a transformative role in challenging societal norms, promoting educational campaigns, and providing a platform for women's voices to be heard. Research emphasizes that digital media can accelerate progress toward gender equity by facilitating conversations and fostering collaborations (Usman & Zainab, 2024). This study examines the role of digital media in addressing gender inequality in Jega, focusing on its contributions, challenges, and impact.

1.2 Statement of the Problem
Gender inequality in Jega manifests in areas such as education, employment, and political participation, perpetuated by traditional norms and limited access to information. While digital media offers a platform for challenging these issues, its adoption is limited by factors like low digital literacy, restricted access to the internet, and cultural resistance. This study explores how digital media can address gender inequality in Jega, identifying the barriers and potential solutions.

1.3 Objectives of the Study

1. To explore how digital media addresses gender inequality in Jega.
2. To identify challenges in using digital media for promoting gender equity.
3. To recommend strategies for optimizing digital media use in addressing gender inequality.

1.4 Research Questions

1. How does digital media contribute to addressing gender inequality in Jega?
2. What challenges affect the use of digital media for promoting gender equity?
3. What strategies can enhance the effectiveness of digital media in addressing gender inequality in Jega?

1.5 Research Hypothesis

1. Digital media significantly contributes to addressing gender inequality in Jega.
2. Cultural and technological barriers hinder the use of digital media for promoting gender equity.
3. Improved digital literacy and advocacy strategies can enhance the impact of digital media on gender inequality.

1.6 Significance of the Study
The study provides insights into how digital media can be leveraged to challenge societal norms and promote gender equity in Jega. It offers practical recommendations for policymakers, gender advocates, and digital media strategists seeking to foster social change.

1.7 Scope and Limitations of the Study
The study is confined to Jega Local Government Area, focusing on digital media's role in addressing gender inequality. It does not include other regions or offline advocacy methods.

1.8 Operational Definition of Terms

1. Digital Media: Online platforms used for advocacy and awareness campaigns.
2. Gender Inequality: Disparities in opportunities and resources based on gender.
3. Advocacy: Efforts aimed at promoting social change and equity.

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